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Keon Coleman

Deep dive on Buffalo's first draft pick

Keon Coleman is an intriguing possibility. He lasted until the second round, but he’s going to a team that lost its two leading receivers. Some chance he’ll be Buffalo’s leading receiver, and he’s working with one of the game’s best quarterbacks. That makes him one of the key players to be watching in August.

Thirteen receivers were selected in the first two rounds of the draft. Picked with the first pick of the second round, Coleman is the largest of this group, but also the slowest. (At the combine, he measured 6-foot-3 and 213 pounds but ran only 4.61.) He relies more on winning physically rather than with speed or quickness – he’s a converted basketball player with a 38-inch vertical.

With his physical profile in mind, I kept an eye on separation and contested situations when reviewing his 95 targets at Florida State last year. He made a few eye-popping grabs in contested situations last year, making it seem like he might be a nice upgrade over Gabe Davis in those situations, but those kind of plays are tough to pull off week after week at the NFL level.

For the 2023 season, I counted 24 plays where Coleman had a defender (or two) on him and the ball was on target – or at least catchable. He caught 8 of those passes, for 165 yards and 5 TDs. And there was one other play where he drew a flag on a fade route into the end zone. It’s not easy, in other words, consistently making those plays.

If you look at just those 8 contested catches, it makes for an impressive highlight reel. There was a one-handed leaping catch on a ball against Syracuse (pictured) that was one of the top few catches by anyone last year. He won the Clemson game by pulling down a contested 24-yard touchdown in overtime. There were 3 TDs scored on fade routes, with him having the wherewithal to fend off the defender with his hands and also time his leap properly. (I would expect the Bills will be looking to him at least some in those situations.)

In my logging over the passes below, I’ve got those 8 contested grabs in bold.

But while those 8 catches were impressive as hell, there were also about twice as many similar situations where Coleman didn’t come up with the ball, with it usually being broken up. And those were against college defensive backs, who aren’t as big, fast or good as what he’ll see this year.

His hands seem fine. In my review, I flagged 5 plays where “drop” could be brought into the discussion. There were no blatant concentration drops. I saw a couple where he was open but the throw was off target, making for a more difficult catch. One where I honestly couldn’t quite tell what happened. And a goal-line throw against Wake Forest where he was pushing off a defender to get open and then going to the ground to try and dig out a low throw – one he would catch sometimes, but doesn’t seem fair to call it a “drop”.

On this distance breakdown, I had him at 36 of 45 when catching passes short of 10 yards downfield. On many of those, he was wide open with nobody in the vicinity. But I charted him at only 16 of 50 when he was 10-plus yards downfield at the time the ball showed up.

In the chart below, “BLOS” = behind the line of scrimmage. Those are generally gimme catches. I previously charted Ricky Pearsall and Xavier Worthy, and they both posted better numbers on those plays, generating more after the catch. Pearsall averaged a yard more per catch on those quick throws outside, while Worthy averaged almost 2 more yards.

The “short” plays show 0-9 yards, “medium” shows 10-19 yards, and “long” shows plays where he’s at least 20 yards downfield when the ball shows up. A couple of plays were apparently nullified by penalties, because I’ve got him at 52 catches off the TV footage, while the official stats show 50 receptions.

KEON COLEMAN RECEIVING BREAKDOWN
RangeTgtNoYdsAvgTD
BLOS20191085.71
short251719611.52
medium22711115.94
long28928331.44
Official955065813.211

I will be watching Coleman closely in August. He’s got more ball-winning ability than most receivers, particularly the other key options in Buffalo – Khalil Shakir, Curtis Samuel. Both those guys are both faster, and with more NFL experience. Shakir has been working with Josh Allen for the last two years.

I’m not opposed to taking a later-round stab at Coleman, but I don’t see him at this point as a player who can be counted on.

In the chart below, you’re seeing his 95 targets from the 2023 season. Three columns in there that deserve clarification:
Range:
Distance downfield when the ball showed up. Acc:
Accuracy (was the ball on target – yes or no). Cont:
Contested (was there a defensive back in the area with the potential to get a hand on the ball – yes or no).

KEON COLEMAN'S 2023 PLAYS
Opp.TgtNoYdsRangeAcc?Cont?Comment
L.S.U.100shortNo--off target, high
L.S.U.100med.No--off target, high & inside
L.S.U.1141shortYesNo9-yd slant becomes 41 TD
L.S.U.100BLOSNo--not open, not accurate, INT
L.S.U.116shortYesNoopen, sliding catch on sideline
L.S.U.11-3BLOSYesNoopen, hit as ball arrives
L.S.U.100med.NoNoopen, ball behind him, drop
L.S.U.1121longYesYescontested high throw for 21 TD
L.S.U.116BLOSYesNoquick outside, open, 7 YAC
L.S.U.1142longYesYesbomb, contested
L.S.U.11-1BLOSYesNoquick outside, no YAC
L.S.U.116BLOSYesNo9 YAC thru traffic
L.S.U.117med.YesYescontested fade for 7 TD
S.Miss.100longYesYescontested, ripped out going to ground
S.Miss.100longYesYescontested, leaping between 2 DBs
S.Miss.111BLOSYesNoquick outside, 8 YAC
S.Miss.100med.YesNoon sideline, DB knocks it down
S.Miss.1134med.YesNoescapes, hurdles DB
S.Miss.116med.YesNowide open slant, 6 TD
at Bo.C.100med.YesYescontested, 14 TD incomplete
at Bo.C.100short?Nocrossing, maybe drop (can't tell)
at Bo.C.100longYesYescontested, would have gone for 27
at Clem.100med.YesYescontested, guy on his back
at Clem.113BLOSYesNoquick throw outside, 5 YAC
at Clem.1114med.YesNoopen, 14 to the sideline
at Clem.117shortYesNowide open slant, 7 TD
at Clem.1138longYesNoopen, 14 YAC on sideline
at Clem.1110shortYesNoopen, crossing 2 YAC
at Clem.100longNoNocovered, bomb, overthrown
at Clem.100longNoNocovered, bomb, overthrown
at Clem.100med.YesYescovered, 3rd-and-10 late, broken up
at Clem.100longYesYescovered, 4th-and-10 late, broken up
at Clem.1124longYesYescovered, 24 TD in overtime
Va.Tech1114shortYesNoslant, open, 7 YAC
Va.Tech100longNoNocovered, bomb, overthrown
Va.Tech112BLOSYesNoopen, 4 YAC
Va.Tech116shortYesNoopen, sideline route
Va.Tech100shortNoNosomewhat open, fade route
Syra.1111shortYesNo8 yds on comeback, 3 YAC
Syra.1127longNoYescov, insane leaping 1-handed rec
Syra.114BLOSYesNoquick outside, 5 YAC, fumbled
Syra.118shortYesNo8 yards on sideline
Syra.1113shortYesNoslant for 6, plus 7 YAC
Syra.1158longYesNoTD, 3 yds behind defense, 17 YAC
Syra.100longNoNocovered, bomb, off target
Syra.116BLOSYesNoquick outside, 8 YAC
Syra.100shortYesYesdouble-covered, knocked down
Syra.117BLOSYesNoquick outside, 9 YAC
Syra.1113BLOSNoNoopen, high throw, 13 YAC
Duke100shortNoNoopen, high throw whizzes by
Duke100med.NoNoopen, 17-yd throw over his head
Duke100med.YesYescovered, ball bounces up for Pick 6
Duke1130med.YesNoopen, 15 yds plus 15 YAC
Duke100longNoNocovered, bomb, overthrown
Duke1124longYesYescovered but DB doesn't see ball
at W.F.118BLOSYesNoquick outside, 8 YAC
at W.F.116shortYesNoDB on his back
at W.F.100med.NoNocovered, miscommunication
at W.F.114shortYesNoopen, no YAC
at W.F.100longYesYeswell covered on 22-yd lob
at W.F.100med.NoNocovered, out of bounds, off target
at W.F.100shortNoNoopen, but throw is too high
at W.F.1129BLOSYesNomakes DB miss, TD, 29 YAC
at W.F.1125longYesNoscramble drill, 25-yard comeback
at W.F.1114med.YesYesfade, covered, 1-handed TD
at W.F.100longNoNocovered, throw off target
at W.F.112BLOSYesNoquick outside, 2 YAC
at W.F.113shortYesNoquick outside, DB near him
at W.F.100med.?Yesback-shldr, covered, low, can't hold
Mia.100longNoNonot much separation, overthrown
Mia.100med.NoNocovered, end zone, off target
Mia.100med.YesYescovered, back shldr, hand on it
Mia.118shortYesNoopen, 5 YAC
Mia.112BLOSYesNoknocked back at the 3, 8 YAC
Mia.117shortYesNoquick to the flat, 4 YAC
Mia.000shortYesYesend zone flag, covered, interference
Mia.116med.YesYesfade, covered, 6-yd TD
Mia.100longNoNoslight separation, overthrown
N.Ala.1117shortYesNoopen for 5, 12 YAC with hurdle att
N.Ala.1111shortYesNoopen for 5, turns upfield for 7 YAC
N.Ala.100shortNoNoopen, high throw
N.Ala.100longNoNoskies above DB but can't hold
N.Ala.1124longYesNoopen, 24 TD
at Fla.100shortYesYesball, DB show up at same time
at Fla.100longNoYescovered, throw was too high
at Fla.1124shortYesNoopen for 9, turns upfield for 15 YAC
at Fla.100longYesYescovered, 32 att nearly pickd
at Fla.100med.YesYescovered, can't make high catch
at Fla.100longNoNocovered, off target throw
Lsvlle.114BLOSYesNoquick outside, 4 YAC
Lsvlle.114BLOSYesNoquick outside, crosses field
Lsvlle.116BLOSYesNoquick outside, 8 YAC
Lsvlle.100longYesNoopen, drops 23-ydr (high throw)
Lsvlle.100longYesNoopen, drops 30-ydr going OOB
Lsvlle.119BLOSYesNolateral outside, 11 YAC
Lsvlle.100med.NoNoopen, miscommunication

—Ian Allan

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