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Branching out in Atlanta

3rd-rounder drawing some early hype

The Falcons passing game isn't one to get excited about. Neither potential quarterback (Tua Tagovailoa, Michael Penix) inspires confidence in an above-average passing game, plus new head coach Kevin Stefanski will probably favor the run. Still, worth noting the positive press for third-round wideout Zachariah Branch.

Drake London is the franchise guy and Kyle Pitts will be one of the busier pass-catching tight ends. Bijan Robinson will be catching a pass or two. Given all that, maybe there won't be a significant No. 2 wideout.

But if there is, it's certainly possible it will be Branch. The veteran options for the top 3 include Jahan Dotson and Olamide Zaccheaus. Dotson was a former first-round pick of Washington, and had a decent start to his career -- 7 TDs as a rookie on just 35 catches. But no step up in Year 2 and he was shipped off to Philadelphia, where his only noteworthy games came in Week 18 contests where starters were resting. He's only 26 years old and Atlanta gave him a contract averaging $7.5 million, but hard to say he's a sure thing.

Zaccheaus has also played for both Philadelphia and Washington in his career, though he started out with the Falcons. A low-impact slot guy, he's never caught more than 45 passes or averaged 35 yards per game. He's caught 15 touchdowns in seven seasons; a career-high of 3 TDs. I do not think it will take much to push either veteran into a secondary role.

Branch is also a short-range target; his 81 receptions for Georgia last year went for 810 yards, so exactly 10 yards per catch. Josh Kendall of The Athletic mentioned him recently, and there was a favorable story earlier in the offseason. Nothing too dramatic (some of it is an acknowledgment of opportunity) but enough to get him on the radar as a late-round selection in early drafts.

How often do third-rounders put up notable numbers as rookies? The odds aren't great, but there are some recent success stories.

Looking at the last 10 years, there have been 45 wideouts selected in the third round of drafts. Only five of those players ranked in the top 50 at the position in PPR leagues as rookies; only Cooper Kupp finished in the top 25 (just).

3RD-ROUND WIDE RECEIVERS, ROOKIE NUMBERS (2016-2025)
YearPlayerGGSRecYdsTDRk
2017Cooper Kupp, LAR15662869525
2019Terry McLaurin, Was.141458919730
2023Tank Dell, Hou.11847709739
2019Diontae Johnson, Pitt.161259680639
2023Josh Downs, Ind.17968771244
2024Jalen McMillan, T.B.131237461855
2023Michael Wilson, Ari.131238565360
2017Kenny Golladay, Det.11528477370
2017Chris Godwin, T.B.16234525172
2018TreQuan Smith, N.O.15728427573
2021Joshua Palmer, LAC17533353476
2018Michael Gallup, Dall.16833507278
2025Isaac TeSlaa, Det.17316239682
2025Pat Bryant, Den.15731378185
2021Nico Collins, Hou.14833446187
2023Tre Tucker, L.V.16119331289
2025Jaylin Noel, Hou.17326292292
2023Jalin Hyatt, NYG177233730101
2019Miles Boykin, Balt.1611131983107
2017Taywan Taylor, Ten.164162311110
2025Kyle Williams, N.E.170102093113
2020Lynn Bowden, Mia.104282110115
2020Devin Duvernay, Balt.163202011117
2023Cedric Tillman, Cle.143212240118
2022David Bell, Cle.163242140121
2024Luke McCaffrey, Was.174181680126
2022Velus Jones, Chi.12271072126
2016Braxton Miller, Hou.10615991133
2020Bryan Edwards, L.V.123111931134
2021Anthony Schwartz, Cle.142101351138
2025Savion Williams, G.B.12010781143
2021Dyami Brown, Was.156121650147
2017ArDarius Stewart, NYJ1526820148
2017Amara Darboh, Sea.1608710154
2024Jermaine Burton, Cin.14141070157
2016Leonte Carroo, Mia.1423291164
2017Chad Williams, Ari.613310169
2024Malachi Corley, NYJ913160177
2021Amari Rodgers, G.B.1614450182
2025Tai Felton, Min.1703250195
2022Jalen Tolbert, Dall.812120203
2022Danny Gray, S.F.1301100206
2024Roman Wilson, Pitt.10000999
2019Jalen Hurd, S.F.00000999
2017Carlos Henderson, Den.00000999

I included the games and starts for each player since it highlights that most of these players were brought along slowly and/or had guys in front of them. Two-thirds of these players (30 of 45) started 5 or fewer games; tough to make an impact like that. (Even Kupp only started 6, behind Robert Woods and Sammy Watkins.)

Six of the nine who did start at least half of their rookie seasons at least ranked in the top 60 at the position. Not something to rush for the podium for, but some value in typical leagues. Dynasty-wise, there have been some pretty nice third-rounders in the last decade, not just Kupp but also Terry McLaurin, Nico Collins and Chris Godwin.

So we'll see, but Branch is a name to monitor next month.

--Andy Richardson

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